World’s most expensive female shoes go on sale for £13M by Jada Dubai
The lavish heels are made from gold patent leather, silk, and embellished with 236 diamonds, as well as featuring a round 15 carat flawless D- diamond centre piece at the tip of each shoe
‘Jada Dubai designs only shoes with diamonds. For the launch of our second collection, we wanted to create a piece that is truly unique in the world using very rare diamonds.
‘Even inside, the logos of both companies are made out of gold, which is very thin, so it will be very comfortable for walking.’
The prototype is a European size 36 (US 5.5, UK 3.5), but the shoes will be custom-made to the client’s size – once he or she has stumped up the full retail price.
Maria Majari
Founder & Creative Director at Jada Dubai
Jada DubaiESMOD Dubai
United Arab Emirates500+ connections
A pair of shoes thought to be the most expensive in the world go on sale today – for £13million today.
The lavish heels are made from gold patent leather, silk, and embellished with 236 diamonds, as well as featuring a round 15 carat flawless D- diamond centre piece at the tip of each shoe.
The ‘Passion Diamond’ shoes are the second set of showstoppers from UAE-based designer Jada Dubai, who hit headlines earlier in the year for its royal collection, also in collaboration with jewellery brand Passion Jewellers, which included a pair for £217,800.
The one of a kind shoes will be made bespoke to fit the buyer, but a prototype has been created in Italy that will be viewed by just 50 VIP clients at what’s billed as the world’s only seven-star hotel, the Burj Al Arab in Dubai.
Twinkle toes! A pair of shoes thought to be the most expensive in the world will go on sale for £13million today, embellished with 236 diamonds, and created by UAE-based designer Jada Dubai
The select group has been invited to the showcase to get a closer view of the shoes, which took nine months to create and even feature real gold labels on the inside.
The stilletos, created with Passion Jewellers, will top the £11.5million fetched for a pair of high heels by UK designer Debbie Wingham — which eventually sold to a Middle- Eastern client who bought them for their daughter.
Speaking about the extravagant design, Hemant Karamchandani, chief executive of Passion Jewellers, which supplied the diamonds for the shoes, said: ‘Dubai is the city of millionaires and billionaires, we see it as a potential market, along with the entire (Gulf) region.
Maria Majari, co- founder of Jada Dubai which designed the shoes, added: ‘We wanted to create a truly unique piece.
The ‘Passion Diamond Shoes’ are the second collection by UAE-based designer Jada Dubai, who hit headlines earlier in the year when they put out a royal collection, in collaboration with Passion Jewellers
The lavish heels are made from gold patent leather, silk, and embellished with 236 diamonds, as well as featuring a round 15 carat flawless D- diamond centre piece at the tip of each shoe
‘Jada Dubai designs only shoes with diamonds. For the launch of our second collection, we wanted to create a piece that is truly unique in the world using very rare diamonds.
‘Even inside, the logos of both companies are made out of gold, which is very thin, so it will be very comfortable for walking.’
The prototype is a European size 36 (US 5.5, UK 3.5), but the shoes will be custom-made to the client’s size – once he or she has stumped up the full retail price.
An Interview with Maria Majari
JADA DUBAI BEGINNINGS
Maria Majari, the Chief Designer and Co-Founder of the brand says it all started more than a year ago. After she studied fashion in ESMOD Paris and ESMOD Dubai, and she met her partner- Elena Traistaru-, that was into the business of fashion. They both had a special affinity for fashion, so decided to start together a project that would bring real exclusivity to the fashion world.
“The challenge for us was to transform our dreamlike shoes into reality.”
“The shoe industry appeared to us very challenging because it is very difficult to find a brand that has such a high level of exclusivity, that sells in very limited quantities and that, at the same time, creates something truly unique. We use only diamonds, semi-precious gemstones, and the highest quality Italian leather. The challenge for us was to transform our dreamlike shoes into reality.”
The design process took a few months and resulted in a portfolio of sketches. The next step was a meeting with experts from the Italian footwear industry. We selected only 5 models from the portfolio. They represent the best Jada´s idea. They are glamorous, exclusive, and unique shoes reflecting the Royal Dream of the city of Dubai. After selecting the 5 final models, they had several appointments with shoemakers all around Italy, since many of them advised them to make adjustments and changes to the models.
At the end, they decided to work with an artisan in Venice and also brought in jewelers and gold experts.
WHAT DREAM SHOES ARE MADE OF?
Of course, that was the next question for Maria Majari.
“The materials we use for our shoes are:
- Diamonds (white and black, and in different sizes) brilliant-cut or rose-cut.
- Semi-precious gemstones, from white sapphire, emeralds, rubies to topaz, citrine, rose quartz, etc. The gemstones are brilliant-cut, as well as cabochon cut.
- Yellow gold and platinum in a mix that is applied in the interior and the soles of the shoes.
- Highest quality Italian leather.”
After the designing process that took around 5 months, the process of manufacturing in Italy took almost 1 year because of a series of challenges.
What challenges?
For example, creating the mixture of the yellow gold and the platinum that would be suitable to be applied to the shoes. We wanted it to be resistant and not scratch. Another challenge was the selection of the precious stones or the creation of the shoe accessories like the snake or the crown.
What is the name of this first collection?
Our collection is called “The Imperative of Royalty” and it is inspired by royal women that changed the course of history. Think of Grace Kelly, Cleopatra, Princess Diana, or Empress Josephine.
Our shoes target the woman that is born into royalty, or if not, looks like one. We want to bring back glamour, timeless elegance, power, and eternal beauty.
HOW MUCH…?
How much could these beauties cost?
The price of the shoes starts from $5000. This price range means that the incorporated amount of diamonds is less, and the diamonds and the semi-precious gemstones are smaller.
It can reach higher prices depending on the request of every client. The masterpiece of the collection is priced at $300.000-over 1 million Dhs- and is only 1 piece available worldwide.
Tell me more about this shoe?
Jada Dubai’s Masterpiece incorporates diamonds of 1 carat -54 carats in total-, 416.2 carats of white sapphires, and our signature, a mix of gold and platinum that can be found in the interior and on the soles.
We offer two years of International Warranty starting from the date of purchase, as well as Authenticity Card for the diamonds and the semi-precious gemstones. The shoes come in a red velvet-gold box where the clients can find the instruction booklet which shows how to take care of their precious shoes.
Where can we find your shoes?
We are preparing the launch of our collection that is scheduled to happen next month in Dubai. At the moment, we are online, but after the official launch, we are planning to collaborate with very exclusive shops. So, potential buyers will be able to purchase some of the creations in very limited quantities.
Do you do customization too?
Yes, we offer what we called V.I.P services. There, Jada Dubai customers will be able to sit with me and transform their dreamlike shoes into reality, by customizing existing models or creating their own pair of shoes starting from scratch.
For example, recently we had a special order for a Princess from Dubai. The red shoes with the crown, which incorporates 180 carats rubies and 33 carats brilliant-cut diamonds and 24K gold.
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